Things to Consider During M-Commerce Transition
Posted By etg | Jul 3, 2017 |
Undoubtedly technology has changed the way we think. As mobile phones and money have revolutionized the way we shop and browse for things you wish to buy online. For the past ten years we were talking about electronic commerce that supports in doing B2B, B2C and C2C business using an electronic network. But in recent times there is an increase in the number of mobile users who research products, pay for the things online & offline and redeem the coupons, which made M-Commerce to become as a most popular platform and to continue to grow for years to come.
Thus, it’s important to switch from e-commerce to m-commerce for those who aspire to enhance their ROI and business performance. These transition open doors for an umpteen number of ecommerce sellers in many ways like 24/7 availability to the shoppers, offering of best shopping experience with a single click, can gain huge exposure to the large pool of mobile shoppers, facilitates a wider reach, build long-term loyalty for your brand and more.
So, before you invest in mobile version of the store, it’s important you adhere to few guidelines that help your business to take a maximum advantage of the M-commerce transition.
Choose an e-commerce platform that is mobile compatible
Ensure you choose a mobile-compatible E-commerce platform like Opencart, WooCommerce, Magento, Shopify and more. From the aforesaid Magento serves as a perfect option for its amazing features. Along with its mobile-friendliness, it also encompasses many other e-commerce features such as shipping module integration, CMS, inventory management, user dashboards and many.
Spend some amount on In-App maintenance and Marketing
Whether you run a small, medium or large-scale business, the main goal of all these businesses is to make your brand name reach an umpteen number of audience and enhance your ROI. And connecting with the potential audience and creating awareness on your mobile will aid you in improving your online presence. Furthermore, it also entices them to download the app for converting them to the loyal customers. Another major thing to concentrate here is the app maintenance to give better user experience.
Integrate tech innovation codes and tools
Marketing through M-commerce is bit tedious task, as there are millions of apps available in the app store. Presenting and promoting them in a different way is the only basis for its survival in the market. And integration of technical innovation such as geo-targeting, VR, AR and QR codes can be one of the best ways to make your e-commerce different from others.
Create an app that delivers better user experience
The success of any firm or m-commerce business is mainly dependent on their user experiences on functionalities and features like instant loading speed, live chat support, instant loading speed, smooth navigation, personalized push notifications and more.
Though Mobile applications do not make a one-size-fits-all solution they can be a great asset to every business. Hence developing of mobile applications with the support of professionals can an added advantage to any business.